AI Automation
Give The Hours
Back
We build AI-driven automation for the operational work that runs on copy-paste, reminders, and someone remembering to check. Each build starts from a named workflow and a number we intend to move, not from a platform we happen to like. Language models are used where judgement is needed, and ordinary deterministic logic everywhere else. Tell us which workflow hurts most
Why Automate
Manual Steps Are Where Work Goes Quiet
Re-keying a record into a second system takes a minute or two and nobody logs it. Multiply that across a team and a quarter and it becomes a real cost, paid in hours and in the errors that creep in when a process depends on human memory. We start by measuring where that time actually goes, so the automation we build is aimed at the workflows that are costing you the most.
What We Automate
We work across sales, operations, support, and finance, starting with the workflows that repeat most often and change least.
Sales Operations
Lead capture, qualification routing, follow-up sequences, and stage triggers. The pipeline advances on real events instead of on someone remembering to move a card.
CRM Workflows
Contact enrichment, task creation, pipeline updates, and ownership assignment, driven by behaviour in your systems rather than by manual data entry.
Support and Ticket Flows
Routing, SLA escalation, drafted replies, and resolution tracking across email, WhatsApp, and helpdesk platforms, with a human approving anything customer-facing.
Document and Data Extraction
Invoices, purchase orders, forms, and contracts read by a model, checked against your rules, and written into the system of record with the low-confidence cases flagged.
Reporting and Data Pipelines
Scheduled syncs between systems, generated reports, and dashboards that refresh on their own, so the numbers are ready before the meeting rather than during it.
Internal Approval Workflows
Purchase requests, leave approvals, onboarding checklists, and compliance sign-offs routed to the right people, with reminders that fire without anyone chasing.
Integrations and Platforms
We build on the tools already in your stack. Where a connector does not exist, we write one.
CRM Platforms
Workflow automation, sequence triggers, pipeline actions, and reporting built inside HubSpot, Salesforce, or Zoho, using each platform's native automation before adding anything external.
Language Models and AI Services
Classification, extraction, summarisation, and drafting handled by hosted models, with prompts version-controlled, outputs validated against a schema, and a fallback path when the model is unavailable.
Messaging and Conversational Channels
WhatsApp Business API, email, and chat wired into two-way flows for order confirmations, appointment reminders, and inbound lead handling, with CRM sync in both directions.
Workflow Orchestration
Make, Zapier, and n8n for multi-step flows across the apps you already run, built with logging and retry handling so they stay reliable as your stack changes.
Custom APIs and Webhooks
When off-the-shelf connectors run out, we build the API integration and webhook pipeline ourselves. Our APIs and integrations service covers this work in more depth.
ERP and Finance Systems
Xero, QuickBooks, Frappe, and custom ERP platforms connected to your workflows for automatic reconciliation, ledger updates, and scheduled reporting.
How We Deliver
A fixed sequence, so you know what you are getting and what it is worth before anyone starts building.
Audit
We sit with the people doing the work, map the current workflow step by step, and put a time cost against each manual handoff. You leave with a ranked list of what to automate and what to leave alone.
Design
We specify the triggers, actions, failure paths, and human checkpoints, choose the platform that fits, and get the flow signed off on paper before any build starts.
Build
We build and connect the automation, set up logging and alerting, and document what runs, when it runs, and who to call when it does not.
Test
We run every branch and edge case against real data in a controlled environment, measure the model-assisted steps for accuracy, and only switch live once the results hold up.
Improve
After launch we watch the run logs, fix what breaks, and tighten the flow as your process changes. This is the part most automation work skips, and it is where the compounding happens.
Typical Use Cases
WhatsApp Enquiry Queue
Inbound messages classified by intent, routed to the right person, logged in the CRM, and escalated automatically when nobody replies inside the agreed window.
Lead-to-Deal Pipeline
Leads from forms, ads, and chat captured, deduplicated, scored, assigned, and dropped into a nurture sequence without anyone opening a spreadsheet.
Invoice and GST Reconciliation
Invoice data extracted from documents, matched against bank and ledger entries, and the mismatches surfaced in one report instead of a half-day of manual checking.
Helpdesk Triage
Tickets categorised, prioritised, and assigned on arrival using content, customer tier, and SLA rules, with a suggested first reply drafted for the agent to approve.
Onboarding Workflows
Customer or employee onboarding triggered on signature: accounts created, access granted, welcome material sent, and tasks assigned across the team.
Weekly Operations Reporting
Sales, support, and finance data pulled from several systems, reconciled, summarised, and delivered to the right inboxes before Monday morning.
Outcomes
Measured Against The Baseline We Started From
During the audit we record what the workflow costs today: how long it takes, how often it is wrong, how long a customer waits. Those figures become the baseline. After launch we read the same numbers off the run logs and compare, which means the value of the automation is a measurement rather than a claim.
- Hours returned
- Measured against the manual baseline recorded during the audit
- Faster response
- Enquiries and tickets picked up in seconds rather than hours
- Fewer errors
- Steps that relied on human memory now run the same way every time
- Visible exceptions
- The cases that need judgement are surfaced instead of buried
APIs and Integrations
Custom API builds and webhook pipelines for the connections no off-the-shelf connector covers.
Learn moreBespoke Software
When the workflow needs a system rather than a shortcut, we build the software behind it.
Learn moreWeb App Development
Internal tools and customer-facing applications built for reliability under real load.
Learn moreBook an Automation Audit
We map your workflows, put a time cost against the manual steps, and hand you a ranked list of what to automate first. You keep the map whether or not we build it.