AI Video Campaigns

Campaign films, explainers, and ad variants built from a single approved story. Once the master edit is signed off, producing the fifteen-second cut, the square version, and the four alternate hooks a media buyer wants to test is assembly work rather than a second production.

We write to the claim you can actually substantiate. If a line needs a source, we ask for it before it reaches a storyboard, because a claim that cannot survive review will not survive a comment section either.

We build software, so product video is familiar territory. Screen capture is directed like a shoot: seeded demo data, cursor paths planned in advance, and states set up deliberately rather than clicked through and hoped for. AI handles the tedium around it — cleaning up recordings, generating narration passes, and rebuilding a walkthrough when the interface changes.

When a release changes one screen, we re-record that segment against the same script and re-cut, instead of reshooting the whole walkthrough.

Short vertical video rewards consistency more than polish, and consistency is a production problem. We work in batches: a standing brief, a shared library of hooks, b-roll, and captions, and a repeatable template that keeps a fast turnaround from looking careless.

Captions are burned in and supplied as a sidecar file, framing is checked against each platform's safe zones, and the first two seconds are treated as the only part guaranteed to be watched.

Synthetic presenters are useful when the same information has to be delivered many times, in several languages, and updated whenever a detail changes — onboarding, policy explainers, internal training, localised product tours. Changing a line means editing the script, not booking a studio.

We are direct about the limits. Avatars are convincing for information delivery and noticeably weaker at emotional performance, humour, and anything that depends on a genuine reaction. For a brand film that carries feeling, we will tell you to film a person.

A custom avatar built from a real colleague requires that person's written consent, and we hold that consent on file before generation starts. We do not build avatars of public figures, customers, or anyone who has not agreed in writing.

Synthetic voice-over removes the most common cause of a stalled edit: a one-word script change that needs a booth, a schedule, and a re-record. Pronunciation of product names, acronyms, and place names is controlled explicitly, and pacing is tuned against the cut rather than delivered blind.

Voice cloning of a named person follows the same rule as avatars — written consent first, no exceptions. For hero brand work where the read is the performance, a human voice artist is still the better choice, and we will say so.

Motion graphics are where an AI-assisted pipeline stops looking generic. Titles, lower thirds, transitions, data animation, and UI callouts are built from your typography, colour, and spacing rules, so output produced quickly still reads as yours.

We hand over the templates as well as the videos. A team that can drop new copy into an existing title system does not need to commission a video for every small change.