Line-of-business applications
Software built to one operation: its workflow, its permissions model, its reporting — instead of a generic feature set you configure around.
Services
Six lines,
one engineering team.
Most engagements begin on one line and pick up a second as the system grows. Nothing here is a separate department with its own handoff.
SVC / 01
Custom Software Development
Enterprise applications, SaaS platforms and internal systems, built around how a team actually works rather than around a product category.
01
02
Web application development
Multi-user platforms and portals for customers, staff or partners, with the authentication, roles and audit trail real usage demands.
03
SaaS platforms
Multi-tenant architecture, billing, provisioning and the operational tooling a product needs before it can carry paying customers.
04
APIs & integration
Systems connected so information is entered once. API design, third-party integration, and reconciliation logic that keeps two sources agreeing.
05
Mobile & cross-platform
Applications that reach staff and customers on the device they actually use, sharing a codebase with the web product where that makes sense.
06
Legacy modernisation
Inherited systems documented, tested and made changeable again — usually incrementally, because a full rewrite is rarely the cheapest route.
SVC / 02
AI & Automation
We connect the tools you already pay for and take the repetitive steps out of the working day, then measure the hours it gives back. This is the line we are asked for most.
01
AI/ML solutions
Classification, extraction, matching and scoring applied to a specific operational problem — resume parsing for recruiters being a representative example.
02
WhatsApp Business API bots
Notifications, status updates, reminders, qualification and support handled on the channel your customers already answer.
03
Google Workspace automation
Apps Script, Sheets and Drive turned from a manual filing system into a running process — a stack a great many operations sit on.
04
Razorpay & payments automation
Collection, reconciliation, subscription handling and payout workflows connected to your books rather than checked by hand.
05
Workflow automation
Multi-step processes that currently move by hand — intake, routing, approval, dispatch — rebuilt to run without someone shepherding each stage.
06
Document processing
Invoices, forms, resumes and contracts read, extracted and validated, then written into the system that needs the data.
07
Support & CRM flows
Ticket triage, drafted responses, lead assignment and pipeline hygiene — with escalation rules so uncertain cases reach a human.
08
Reporting & reconciliation
Recurring reports and cross-system matching produced on a schedule, with exceptions surfaced rather than buried.
09
Internal AI assistants
Assistants grounded in your own documentation and records, scoped by role and logged so answers are traceable.
Where we say no: automation multiplies whatever it is pointed at. If the underlying process is broken, automating it produces bad outcomes faster. In that case we fix the process first and quote for less work.
SVC / 03
Dashboards & Internal Tools
The admin surfaces and reporting layers a growing operation stops being able to run without — usually the first thing a spreadsheet stops being able to carry.
01
Admin panels
Operations consoles for the team running the business day to day, with the permissions and audit trail that come with real responsibility.
02
Reporting dashboards
Live operational reporting built on the records you already keep, so the number on screen is the number in the system.
03
CRM & ERP tooling
Configuration, extension or replacement of the systems of record — including custom modules where an off-the-shelf product stops fitting.
04
Data pipelines
The plumbing underneath the dashboard: collection, cleaning and scheduled movement between systems.
05
Portals
Customer, partner and staff portals that remove a category of email from the working week.
06
Internal platform work
Shared services, authentication and the internal tooling that stops every new build starting from zero.
SVC / 04 & 05
Web, Design & E-commerce
Design and engineering sit in the same team. Layouts are drawn against real content and real data, then built by the people who drew them, so what ships is what was agreed.
WEB / 01
Websites & product development
Production builds with readable code, sensible performance budgets and a content model your team can actually operate.
WEB / 02
Hosting
Managed hosting sized to real traffic, with deployment pipelines, backups and monitoring configured rather than assumed.
WEB / 03
Support & maintenance
Ongoing updates, dependency hygiene and incident response. Measured on uptime, load time, and how cheap the next change is to make.
DSN / 01
UI & UX design
Interface design and prototypes tested before a build starts, because the cheapest time to find a usability problem is before it is code.
DSN / 02
Accessibility & brand
Contrast, keyboard operation and semantics treated as build requirements; identity work specified so engineering can implement it.
COM / 01
E-commerce platforms
Storefront and checkout builds wired to Razorpay and UPI, with order, inventory and CRM synchronisation behind them.
SVC / 06
Digital Consulting
For teams deciding what to build, what to buy, and what to stop doing — plus the marketing work that puts a finished system in front of people.
01
Process mapping
A written map of how work runs today, with the cost of each bottleneck quantified before any technology is chosen.
02
Architecture & selection
Independent advice on stack, platform and build-versus-buy, with the operating costs written down alongside the licence fees.
03
Digital transformation
Sequencing a multi-year change so each phase pays for itself rather than requiring faith until the end.
04
Search & paid media
SEO, paid acquisition and landing pages run as one measurable system with spend tied back to pipeline.
05
Content & lifecycle
Editorial and lifecycle messaging maintained on a cadence, aimed at the questions buyers actually ask.
06
AI video campaigns
AI-assisted launch films, social cuts and always-on content, produced fast enough to keep a channel fed.
Partnerships
An engineering bench for agencies
We work as the delivery team behind other agencies, studios and consultancies — white-labelled build, automation and maintenance under your brand and on your schedule.
01
Under your name
Same scoping discipline, same review practice, same handover notes — delivered to your client on your timeline and presented as your team.
02
Overflow or specialism
Extra capacity when a quarter is oversold, or specific depth — backend, cloud, data, AI — your team does not carry in-house.
03
Defined slices
We can take an isolated component with a clear interface while your team keeps the rest, rather than requiring the whole project.
04
Become a partner
A standing arrangement with agreed rates, a named engineering contact and priority on capacity when your quarter gets busy.
05
Refer a client
Send work our way that does not fit your studio. We will tell you honestly whether we can deliver it, and referral terms are agreed in writing beforehand.
06
NDA as standard
We work under your NDA rather than insisting on ours, and we do not publish anything from a partner engagement.
Engagement
How work is structured
| Shape | Use it when | What you receive |
|---|---|---|
| Discovery | The problem is clear, the solution is not | Written process map, technical options with trade-offs, phased estimate |
| Build | Scope is agreed and ready to ship | Working software in increments, tests, documentation, handover |
| Programme | Several linked systems across service lines | Sequenced roadmap, staged delivery, measurement against agreed baselines |
| Retained | Live systems needing support and iteration | Maintenance, monitoring, an agreed change allowance and priority response |
| Partnership | You are an agency needing a build team | White-labelled delivery under your brand |
On pricing: we quote after discovery rather than from a rate card, because an estimate given before the process is mapped is wrong in both directions. Ask on the first call and we will give you an honest range for work of a similar shape.
Not sure which line you need?
Describe the symptom. Working out which discipline it belongs to is our job, not yours.